With all our favorite chips, crackers, saltine crackers, salted nuts, pretzels, straw and dried squid you can combine a single concept: «salty snacks.
Major manufacturers of determining the market development: an undoubted leader in the segment of potato chip company Frito Lay «with Lay’s potato chips and Cheetos; a large proportion of sales accounted for the company Russkart» stamped «Russian potato», «Super Chips» and «Our potatoes, and «Russian Product» chips «Moscow potatoes and corn extruders» Kukuruznik. The combined share of these three producers in 2008 amounted to 69,3%.
In the segment of biscuits leading company «Siberian coast» brands «Kirieshki» and «Kompashki» and «Bridgetown» with "Three crust, covering in 2008, 55,8% of the total market crackers. In the segment of saltine crackers lead SladKo and United Bakery "with a combined share of 30,4%.
The largest share of total domestic consumption of salty snacks belongs crackers (38.0%), chips (31.4%) and crackers (14.7%). No significant changes in market structure in a temporary breakdown is not observed (2008 vs. 2007). That salty crackers, chips and crisps, as the largest segments are the main contributors to the development of the market salty snacks.
If we turn to the main trends of market development salty snacks in 2008, it should be noted that it remained unchanged in volume of consumption in kind (an increase of 1,9%). However, compared with 2007 different types of salty snacks demonstrate growth or decline in consumption. The largest increase recorded in the categories of pretzels, straw (21.1%) and saltine crackers (11.1%). At 6.3% increased consumption of salted nuts.
Most lower power consumption and crackers (-12.3%) and salt squid (-9.4%). Chips and a somewhat negative trend (-2.3%), but decrease their consumption slightly.
In value terms the market grew by 13,4%, due mainly inflation.
Source: Promoting Food № 10-11 (12-13) 2009
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