Forum program

DOMESTIC AGRI-FOOD MARKETS: RESTARTING

September 14

Day 1

09:30-10:00

Registration of participants in the foyer of the Conference Hall, Pavilion 8

10:00 – 12:00

Plenary session
Topic: Drought and the short- and long-term consequences of it for Russia's agro-industry

Moderator:

Igor Abakumov, General Director of Krestyanskie Vedomosti media group

Invited speakers:

• Alexander Petrikov, Deputy Minister of Agriculture
• Valentin Denisov, Chairman of agrarian affair committee,  State Duma RF
• Victor Semenov, Chairman of ASSAGROS
• Nikolai Merkushkin, Head of the Republic of Mordovia
• Andrey Tsyganov,  Deputy Head of the FAS Russia
• “Agricultural leasing opportunities in reduction of drought effects”, Gusakov Vadim, Head of Department of strategic analysis and statistics, OAO “Rosagroleasing”

12:00 - 12:30

Tea/coffee break

12:30 –14:00

Topic: The Global Agri-Food System – Relations with Russia

Moderator:

Scott Reynolds, Minister-Counselor for Agricultural Affairs, U.S. Department of Agriculture

Invited speakers:

• “Customs Union, results of North American Free Trade Agreement (NAFTA), and potential impacts on agricultural trade between the members of the Eurasian Customs Union”, Scott Reynolds, Minister-Counselor for Agricultural Affairs, U.S. Department of Agriculture
• “The World Wheat, Corn, and Soybean Market Outlook: Russia’s Role“, Ed Allen, International Grain Expert, Economic Research Service, U.S. Department of Agriculture

• “Information and Promotion Measures of marketing European dairy products to Russia” Stella Scarlis, Director, AGROPROMOTION (Belgium)

• Meat industry — Otбvio Canзado, The Executive Director of the Association of Brazilian Beef Exporters (ABIEC)

• Fruit and vegetables, speaker to be confirmed

14:00 – 14:30

Lunch

14:30 - 16:30

Independent expert discussion between directors of industry associations and heads of major agrarian holdings

Moderator:

Dmitry Rylko, General Director of the Institute for Agricultural Market Studies
                                                                                                                                            

Invited speakers:

• Arkady Zlochevsky, President of the Russian Grain Union

• Musheg Mamikonyan, Chairman of the Board of the Russian Meat Union

• Andrey Danilenko, Chairman of the Board of the National Union of Milk Producers; President of Russian Farms

• Andrey Bodin, Chairman of the Board, Russian Union of Sugar Producers

• Valery Sergachev, Director for Primary Products, APIK EFKO

• Vladimir Labinov, Executive Director of the Russian Union of Dairy Manufacturers (Russian Dairy Union)
• Oleg Vasyutinsky, Vice President, Morskaya Politika (Sea Politics) Holding

September 15

Day 2

10:00 – 10:30

Registration of participants in the lobby of the Conference Hall, Pavilion 8

10:30 – 12:30

Topic: Structural Changes in the Effective Demand and Consumption of Food Driven by the Crisis

Invited speakers:

• The New Consumer. A Survey of Consumer Trends in the Convenience Goods Market, Representative of Nielsen

• Distribution Policies in the Agri-Food Industry as a Factor in the Successful Development of Domestic Production and Sales Growth in Russian and Foreign Markets, Vitaly Balabanov, General Director, Best Group

• The GSM-102 Programme, Jonathan Doster, U.S. Department of Agriculture, FAS, Office of Trade Programs, Head of Division
  Co-speaker - Teri Ryan, U.S. Department of Agriculture, FAS, Sales Department, Head of Division
• New Trends in the Packaged Products Market, Representative of Euromonitor

12:30 – 13:00

Tea/coffee break

13:00 – 15:00

Topic: Retail and the Producer.  The Competitiveness of Russian Retail Chains. Relations between the Retail Business and Producers

Moderator:

Musheg Mamikonyan, Chairman of the Board of the Russian Meat Union

Invited speakers:

• How to Achieve Friendship and Loyalty with Suppliers, MosMart representative
• Food Product Certification in Russia, Alexey Mednikov, General Director of ROSTEST-MOSCOW
• Optimal product location in points of sales,  Guzelevich Natalli, Business trainer, CEO “TD” SERGE” ltd

Speeches by the competition winners in the Retail TM AWARDS 2010.
Following categories:

• Dairy products - X5 Retail Group
• Canned goods – Optima, LLC
• Confectionery products -  X5 Retail Group
• Groceries  -  X5 Retail Group
• Fruits/vegetables – DiKSI GROUP, LLC
• Beverages - X5 Retail Group

September 16

Day 3                         TASTY EUROPE CONFERENCE

10:00 – 10:30

Registration of participants in the lobby of the Conference Hall, Pavilion 8

10:30 – 12:00

Plenary session
Theme: The benefits of purchasing EU food products - views from suppliers, buyers and final consumers

Welcome speech

Michael Webb, Deputy Head of the Delegation of the European Union to Russia

Moderator:

Klaus-Dieter Borchardt, Directorate General Agriculture and Rural Development (European Commission), Director – Direct support, management of market measures, promotion.

Invited speakers:

• Ksenia Denisova, Head of business development projects of Perekrestok (X5 Retail Group).

• Francisco Borras, Deputy Managing Director at Anecoop S. Coop, Member of the Freshfel Europe Board and Vice President of the Export Division of Freshfel.

• Mika Koskinen, CEO Valio Russia.
• Ivan Merkulov, Head of PIR (organisation of culinary events), co-chairman of International Kremlin Culinary Cup.
• Anastasiya Ptucha, General director marketing agency Step-by-Step.

12:00 – 12:30

Coffee break

12:30 – 14:00

Plenary session
Theme: EU food products: quality, tradition and geographical origin

Moderator:

Klaus-Dieter Borchardt, Directorate General Agriculture and Rural Development (European Commission), Director – Direct support, management of market measures, promotion.

Invited speakers:

• Aiste Zegunaite, Directorate General Agriculture and Rural Development (European Commission), Policy Officer – Agricultural Product Quality Policy.
• Sergey Praksin, Head of purchase department of Luding company.
• Aleksandr Filin, president of National guild of chief cooks.

14:00 – 15:00

Flying lunch at the EC stand