Apr 20 | 2018
While there are plenty of benefits in attending Russia’s largest food and drink event, WorldFood Moscow, as part of a group, there are lots of advantages in attending as an independent. Let’s find out what they are.
Face-to-face contact with Russia’s biggest buyers
Lenta; Magnit; X5 Retail; Dixy; all huge names in Russian food retail – and all of them visit WorldFood Moscow every year. They want to find new, exciting products from around the globe, and, of course, their manufacturers. Retail representatives aren’t the only purchasing parties at the exhibition though. Wholesalers, HoReCA buyers, import specialists, and many more food and drink professionals, use the show to source new products and suppliers. Being a WorldFood Exhibitor lets you meet all these people face-to-face – an important part of doing business in Russia.
Position yourself in the most relevant exhibition location
WorldFood Moscow is split into thirteen product sectors, each located in a unique location throughout Expocentre’s multiple pavilions. From confectionery to chilled foods, groceries to meat and seafood, an entire world of food is at visitors’ fingertips at the exhibition. This split, highlighted in the event programme, means the show is easy to move around – and all that sector’s producers are located in one place.
Structuring the show in such a way means visitor relevance is high throughout all of the show space. As such, exhibitors enjoy a greater quality of visitor than if the show was just arranged on a first-come-first-served basis – letting you meet the partners intensely interested in your goods so you can grow your business leads throughout Russia.
Separate yourself from country competition
National Groups and trade delegations are all very well on macro level – and are in fact one big way WorldFood Moscow helps businesses stay in the Russian market – they can be crowded. Standing out from the pack is essential at trade shows, which is a freedom only independent exhibitors can enjoy.
Your own stand, complete with vibrant, eye catching signing and your own stellar product portfolio, is your own event island. It’s entirely your space, and you won’t be sharing it with potential competitors from your home nation.
Enjoy excellent brand exposure
Group stands have their advantages – but when it comes to branding it is hard to beat your own unique show space. If you really want to make a statement in the market, then you’re going to have to stand out from the crowd. A larger exhibition space allows you to do just that. With the technical team on hand, you can create a unique place for you to show showcase your produce, run riot with branding, and general cause maximum impact during your time at the show. Enjoy the freedom to exhibit how you want, where you want, as an individual brand at WorldFood Moscow.
Signal to local visitors that you're open to do business
Russia right now is seeing growth in import volumes for the first time in three years. The nation is still open to doing business with international suppliers – so signal your reciprocal intentions at WorldFood Moscow. By exhibiting, you are doing just that. You’re letting domestic buyers know you want to meet them – and you see great potential in Russia as a food and drink export market. If you’re not at the show, you can’t meet Russian businesspeople and will miss out on securing your own slice of Russia’s $27.8 billion import market.